At first mention, Indie Lab RVA might sound like a great organization name for a film student or dog enthusiast to ponder.
The VCU Brandcenter, a master’s program for creative advertising and one of the nation’s best student advertising firms, has adopted a new track to further improve the brand experience for potential clients.
Creative minds are being put to the test in Richmond by combining art with functionality for a $2,500 prize.
For months, the lot on the corner of Broad and Belvidere streets has remained vacant except for the sign designating it as the future home of the Institute for Contemporary Art at VCU. Last week, nearly 350 people gathered on that lot as VCUarts Dean Joe Seipel broke ground for the ICA.