OrderUp popularizes On VCU Campus

Oftentimes, the only thing better than delivery food is delivery food brought to your front door at 2 a.m. from your favorite restaurants.

Now, thanks to OrderUp, even restaurants without delivery service can bring students what they’re craving, as one the nation’s leading on-demand food delivery services has extended its brand to VCU’s Monroe Park campus.

With service locations in Iowa City to Orlando, OrderUp delivers in more than 20 states, and the company has recently looked to spread its service to college campuses across the country including VCU.

In an effort to establish themselves in a contested market, members of the OrderUp team have been giving out discounts at their table-stand near Cabell library. They’ve also given out flyers and started an email newsletter list to increase their customers in the area.

These initiatives come from their innovative marketing team, lead by the company’s first director of market launches Eric Meyer, who joined OrderUp 2014. Meyer said he has seen undoubtable growth, especially in the Richmond area.

“We’re proud to report that our Richmond launch was one of OrderUp’s most successful launches in company history… our community marketing manager, general manager, and a team of incredible VCU Brand Ambassadors all proudly call Richmond home,” Meyer said.

During the first few weeks of their Richmond launch, the company helped many local restaurants and nearby favorites get their coveted food to residents and students. Moreover, for the first time, big-time restaurants like Chipotle, Noodles & Co. and WhichWhich were able to be delivered to dorms.

OrderUp has also been able to give jobs to many VCU students as delivery drivers, and has been referenced by various professors in business and marketing due to their unique marketing style and initiatives.

Student ambassadors, who are able to give feedback and share their experiences, are also employed by the company. OrderUp’s team has also partnered with campus clubs like StartUp VCU and Emerging HealthCare Leaders, while also hosting campus events. This relationship has led many Brand Ambassadors to be promoted to higher levels of the company.

Currently, OrderUp is contesting with delivery services like GrubHub and Quickness RVA, as well as restaurants with their own person delivery drivers and cyclists like Jimmy Johns and most pizzeria.

Staff Writer, Muktaru Jalloh

Muktaru is a senior double majoring in English and political science with a minor in media studies. Topic areas Muktaru enjoys covering include music, sports, pop culture and politics. // Twitter | Facebook

jallohmm@commonwealthtimes.org