The green loved Red

BOSTON – Through 16 NBA titles and more than half a century, no one meant more to the Boston Celtics than Red Auerbach.

The coach who lit up cigars to celebrate an unprecedented nine championships. The general manager who acquired Hall of Famers Bill Russell, Kevin McHale, Robert Parish and Larry Bird. The team’s president when it won its league-record 16th title, in 1986, and when he died of a heart attack Saturday at the age of 89.

“He is the godfather of all the Celtics,” former player and coach Chris Ford said.

But he was more than that.

“Nobody has had as much impact on a sport as Red Auerbach had on the game of basketball. He was a pioneer of the NBA,” said Tommy Heinsohn, a Hall of Fame player in Boston before becoming a Celtics coach and broadcaster. “He left his philosophy of winning championships, playing hard and playing as a team with several generations of players. … The game of basketball will never see anyone else like him.”

Arnold Auerbach was born in Brooklyn in 1917, and had already coached two professional teams when he took over the Celtics in 1950. He won an unprecedented nine titles – Phil Jackson has since tied him – including eight in a row before he stepped down in 1966.

Auerbach pulled the strings that brought seven more championships to Boston, and maintained a presence as the Celtics president and patriarch over the last 20 years. “Our ownership group feels the highlight of becoming owners is clearly the chance to have known and worked with Red,” owner Wyc Grousbeck said Saturday.

Those titles came in the Boston Garden, a beloved building that was shuttered with much sentimentality in 1995 to make way for what is now called the TD Banknorth Garden. But Auerbach was stung by a different emotion after watching the Celtics’ final game in the old building, a playoff loss to the Orlando Magic.

“(Expletive) the building,” Auerbach said. “We lost a ballgame.”

Auerbach received the U.S. Navy’s Lone Sailor Award on Wednesday at a ceremony in Washington, where he lived. Hall of Famer Bob Cousy, who knew Auerbach since 1950, was with him.

“I think Arnold was an absolute giant in the field,” the former Celtics point guard said Saturday. “I have been around a lot of competitive people but his commitment to winning was absolute nothing was more important. He was relentless and produced the greatest basketball dynasty so far that this country has ever seen and certainly that the NBA has ever seen.”

With Cousy passing the ball around, Auerbach introduced a fast-paced game that made the young league more exciting – and popular. In racially combustible Boston, he hired the NBA’s first black coach and fielded its first all-black starting five.

“He did so many things to help improve the game,” said Bill Sharman, who played for Auerbach in Boston and went on to become coach and general manager of the Los Angeles Lakers. “He was a coach who went out of his way to help his players…besides being such a great coach, he was also a great friend and he will be truly missed.”

Auerbach’s failing health put a scare into the Celtics and their fans last year, when he spent much of August visiting hospitals for tests and an undisclosed surgical procedure. But he made it to Boston for opening night and held court with the media before the game.

“I’m here. That’s what counts,” he said at the 2005 opener. “I’ve been to, oh, about 50 of them. It’s always a great thrill, it really is.”

Grousbeck said that Auerbach was preparing to attend the team’s Nov. 1 opener. Instead, the Celtics will dedicate the season to him.