Average size woman, plus size model

Margaretta Sackor Contributing Writer The standard for a plus-size model starts at a size 12. I wear a size 12, I weigh around 200 pounds, give or take a few, and I’m told I don’t look it. “You are not that fat.” “You sure you weigh 200 pounds?” “Nah, you are just filled in all […]

Students educate on fashion industry’s ethical concerns

The rise of fast fashion — a term encompassing brands like H&M, Forever 21 and Zara — has led to humanitarian and environmental concerns which VCU fashion students addressed on April 23 as part of Fashion Revolution Week. Members of VCU Assistant Professor Tammy Davis’s Survey of the Fashion Industry course stood around campus with […]

Social media rises as revolutionary modeling tool

Social media is revolutionizing the fashion modeling industry, according to fashion design and merchandising chair Patricia Brown. “It’s become much more real,” Brown said. “There’s openness to more normal body types, different looks, different ages and multiculturalism.” For fashion models, social media is a pivotal tool and Instagram is becoming more than just a phone […]

VCU Student wants to go “BeyondNightLife”

For Josh Roth, co-owner of BeyondNightLife, a key foundation in branding a business is finding the balance between consistent social media presence and actively establishing strong in-person connection with the people and community around you. “I’ve always been comfortable talking to anyone,” Roth said. “It’s always been something that I’m good at and I use […]

UTMOST CO. CELEBRATES IT’S LA STORE GRAND OPENING

Richmond streetwear and skateboard shop, Utmost, is bringing its unique urban-style feel to the “City of Angels. Utmost was formed by co-owners Tom Hart and Jermaine Edwards. Most of the designs  for their inventory, which ranges from  skateboard gear  to custom hoodies and hats, are created by the duo and reflects their overlapping styles and […]

PARK&Morris blog blends heritage and life’s passion

VCU student Yosan Mascio often layers traditional Eritrean jewelry with otherwise simple, modern pieces when crafting outfits for her fashion blog, PARK&Morris. Mascio said studying public relations helps her promote the blog and learn how to make connections that can propel her forward. As an intern at Need Supply Co., Mascio said she has a […]

Perceived Threat discards misperceptions

VCU’s Brandcenter has a reputation for cultivating students whose work you can’t ignore and a copywriting student’s recently launched campaign has all the makings to do just that.