Marketing professor shares insights, advice at advertising workshop

VCU alumna and entrepreneur Christina Dick met Wednesday with members of the American Marketing Association, including Lauryn White, left, and VP Radha Kapadia, right.

Walter Chidozie Anyanwu, Contributing Writer

A VCU alumna gave a workshop to a group of students — most of them marketing majors — on Feb. 6 about using Instagram as a marketing tool.

The workshop was led by VCU alumna Christina Dick, who is now an entrepreneur and an adjunct professor at the Robertson School of Media and Culture.

Dick discussed her marketing agency, Tiramisu For Breakfast, which began as a blog and gradually morphed into an online platform. She has partnered with brands such as Capital One, GEICO and McDonald’s.

The event was organized by members of the American Marketing Association at VCU.

“We want to give students exposure to real world marketing [applications] and practices and Christina has the experience to share in her workshop,” said Gizman Wabar, president of the AMA at VCU.

During the one-hour workshop, Dick led an exercise to teach participants to use social media to reach consumers and remain relevant. The students were asked to pick similar brands and compare their Instagram feeds. Next, to test their own understanding of these marketing strategies, they tried to replicate some of the images used by the companies.

Hailey Kucera, a marketing student, attended the event with no real expectations of what to expect. She said her reason for attending was to network with fellow students and to expose herself to any opportunities that might come along.

“My main goal [has been] trying to find people that I could connect with, people that were [doing] the same things that I was interested in,” Kucera said.  

Dick said the workshop was different from the typical classroom experience, and that she was “impressed” with the turnout.  

“I’m hoping that they learned a little bit about the science of social media,” Dick said. “They all have these creative ideas, and these dreams and these fun things they want to work on, so hopefully they learned a little bit about the tools that will help them get where they want to go.”

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