Developing the future of photography and film

    Students are seldom excited about the costs that accompany their education.   Certain fine arts majors may have even less to be thrilled about this semester.

    “I’m a student,” said Sarah Hendrich, 21, majoring in photography and film.   “I can’t afford to be spending $450 on a program bundle I won’t even be legally  allowed to use once I graduate.”

    Jacob Dodd, assistant professor of animation and film, is quite familiar with the way profitable institutions operate.

    “Companies and academic programs are definitely pushing towards the fast way of doing things,” Dodd said.

    Granted, you don’t have to buy Adobe Creative Suite to perform well in the  darkroom.  Yet, photography and film and kinetic imaging majors both require  this bundle.  The list price is $1,699 for the Production Premium version.  The  student price is a mere fraction of the cost – $450.

    The problem, Dodd said, is the cost of student bundles might not be as good  as it seems.

    “The reason Adobe is able to offer you this great price is because they know they  can just charge you full price for the program once you enter the professional world.   As it stands, it is illegal to make a profit off of a student version,” he said.

    On the other hand, offering the program for less at first might not be the best  thing for students in the long run. 

    “If (the companies) do too much, they may not really be preparing you to  manage a budget,” Dodd said.

    While students might be able to afford the software, a price tag of “free” holds  more appeal to just about anyone.

    “The unfortunate thing is because of the high cost, it pushes students down an  illegal avenue,” Hendrich said.  “People are online all the time now looking for  programs and serial numbers.”

    Andrew Callahan, a junior majoring in kinetic imaging, said piracy and even  burglary are rampant throughout his own department. 

    “I’d say about more than half the  students in (kinetic imaging) have illegal  versions,” he said.  “People have even  walked out with the RAM (random access  memory) from the computers.”

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    As we rocket through the digital age,  the film and photography faculty is  grappling with the inevitable inclusion  of computers in the classroom and  considering the possible phasing out of  the darkroom.

    “Companies and academic programs  are defi nitely pushing towards the fast  way of doing things,” said Dodd. 

    This holds especially true in the  photography  and  film  department,  where the faculty and student body  find themselves at a crossroads about  how to deal with the crucial dilemma:  analog or digital?

    Hendrich has logical concerns with  the  decisions  her  department  has  made.

    “This is personally distressing because  my photography heroes tend to be those  who produce masterful black-and-white  silver gelatin prints,” Hendrich said.  “If  everyone is going digital and anyone  who picks up a digital camera these  days can call themselves a photographer,  then wouldn’t mastery of the darkroom  elevate your art to something more rare  and beautiful?”

    The cost of digital technology seems  great when you consider upgrades and  new programs constantly hitting the  market.

    “From a marketing perspective, digital  technology is about as self-perpetuating  as cigarettes,” Hendrich said. The  kinetic  imaging  department,  which does not use the darkroom, has  embraced the use of computers in the  classroom.

    “Without (the software), there would  be no kinetic imaging department,” said  Andrew Callahan, 20, a junior majoring  in kinetic imaging.

    Ultimately, the issue comes down to  efficiency.  

    “Analog is a lot riskier than digital  because of the possibility of complications in the darkroom and the fact  that you’re working with one version,”  Callahan said.

    The ecological perspective might also  be lending a hand in the move to digital.   Tracie Taylor, program coordinator of  the photography and film department,  admits that while she loves the darkroom,  ultimately the decision might be in the  hands of the Environmental Protection  Agency.

    “I’m an analog person … every time  I go to print, I’m using a new paper  because of the EPA,” Taylor said.  “My  biggest fear is that they could come in  any day … and say, ‘The chemicals are  going to have to go.’ ” In addition to the cost concerns,  environmental issues are taking more  precedent as time goes on.

    “That’s what is going to catch up with us one of these days,” Taylor said.