Apple never sleeps.
Since the release of the iPod in 2001, Apple has worked to improve the look, technical ability and appeal of the iPod.
Apple sold the original iPod with the marketing campaign of putting “1,000 songs in your pocket.” Today, the iPod Nano campaign is aiming to put up to “2,000 songs in your pocket.”
Except for its new aluminum exterior, the redesign consists mostly of internal changes. It’s thinner and available in five colors and has a 40 percent brighter screen and 24 hours of battery life.
According to Consumersearch.com, “The iPod dominates the market among hard-drive players, though it’s beginning to feel the heat from new competitors like the Toshiba Gigabeat S.”
Toshiba’s Gigabeat S plays more music formats than an iPod.
For now, the iPod continues to be the big player on top with the most sales, and with the release of their newly redesigned Nano, Apple does not plan on going anywhere.